Diane Claxton, a determined solo lawyer, took out a $50,000 business loan to turn her dream of starting a law firm into reality. With no prior experience in branding, website development, or digital marketing, she faced the daunting task of building her firm from the ground up. Claxton Law needed a comprehensive and cohesive strategy to not only launch but also thrive in a competitive market.

Claxton Law embraced the SlightWrks system fully, enabling us to lay the essential foundations for success. We began by crafting a distinctive brand identity, starting with a logo that would make Claxton Law instantly recognizable. With a solid brand in place, our web and tech team developed a high-performing, user-friendly website. This site featured nine distinct funnels, each designed to guide potential clients from their first interaction to becoming paying customers, ensuring clear and effective communication of the firm’s services.

Understanding the power of a strong digital presence, we expanded our efforts to social media, creating high-quality content to engage her target audience. To grow the business, we launched a multi-platform, highly targeted advertising campaign, which was instrumental in driving traffic and generating leads.

A key component of our strategy was the integration of advanced messaging systems, including WhatsApp and ManyChat, directly with Claxton Law’s sales team. This close collaboration allowed us to personalize the client experience, ensuring that potential clients received timely and relevant follow-ups. These automated systems not only generated leads but also nurtured them effectively, turning inquiries into committed clients.