Coaching the Body was hindered by a clunky, slow, and difficult-to-scale tech stack that was limiting their ability to grow and effectively market their services. Their existing website, built on WordPress and Kartra, was not responsive enough to meet their business needs, creating a major barrier to expansion.

SlightWrks stepped in to revamp Coaching the Body’s digital presence by rebuilding their website using Webflow and Kajabi. This new, lightweight, and scalable setup was a stark improvement over their previous infrastructure. The redesigned site is responsive, fast, and optimized for marketing, providing a solid foundation for future growth.

With the website overhaul complete, Coaching the Body joined our WRKS Membership program for ongoing support. This comprehensive service includes management of their SEO, social media content across all platforms, digital marketing efforts, and website maintenance. Our work has enabled them to shift focus back to scaling their business and managing their core operations without the stress of handling their online presence.

A key highlight of our collaboration was the relaunch of their marketing funnels. After initially testing a direct-to-purchase campaign, we transitioned to a webinar marketing strategy featuring educational content. This approach invited prospects to join webinars, leading to upselling their $1,997 membership to other massage and bodywork practitioners. The campaign was further scaled across platforms, including Instagram and YouTube, expanding their reach and effectiveness.