Rolonda Watts, an entrepreneur with a growing brand, needed a strategic partner to help refine her offerings and simplify the complexities of online business growth. She lacked the technical infrastructure, marketing systems, and a clear path to scale her business effectively.

SlightWrks collaborated closely with Rolonda to refine her offer and craft a marketing plan tailored to her brand and audience. We began by designing and developing a custom, performance-optimized website as part of our Web/Tech service. This website featured strategically integrated funnels to guide her audience from initial interest to conversion, supported by a scalable backend system and CRM integrations.

In addition to the website, we implemented an email marketing system that allowed Rolonda to maintain a consistent connection with her audience and effectively nurture leads. A key component of her marketing strategy was the development and launch of a webinar funnel. Our targeted advertising campaign for this funnel achieved remarkable success, generating leads at just $1 each and delivering an impressive 9x Return on Ad Spend (ROAS).

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